Saudi Arabia Entertainment Ventures (SEVEN) has sealed a deal with Hasbro Inc for Play-Doh themed play centers in eight locations across the kingdom. SEVEN announced that Play-Doh centers will be in its entertainment destinations within the next decade.
The centers will feature multi-level playscapes, creativity stations and sensory discovery activity spaces, as well as café spot for parents to pass their time. Abdullah Al Dawood, SEVEN’s chairman, said the Play-Doh themed entertainment centers will inspire the creative minds and imaginations of children. Children will be able to learn while having fun at the Play-Doh centers.
Matt Proulx, VP of Location-Based Entertainment at Hasbro, said they are thrilled to be working alongside SEVEN to bring those truly unique experiences to Play-Doh fans in the kingdom. Hasbro is creating the best-branded entertainment experiences. Play-Doh has been synonymous with imagination as it provides kids the creative freedom to express themselves. Moreover, it brings families together for an engaging and fun activity that is beloved across generations.
This is a $13.3 billion investment into 21 entertainment destinations across 14 cities, Makkah, Jeddah, Riyadh, Kharj, Khobar, Dammam, Taif, Abha, Yanbu, Tabuk, Buraidah and Jizan, in Saudi Arabia.