Formula 1 car races have always been an event of brand showcasing and sponsorship since time immemorial. Car Brands like Ferrari, Mercedes, McLaren, Aston Martin, etc. were the prominent participants in the race. It also is a business opportunity for several car accessory traders mainly tire and oil companies. Formula 1 Abu Dhabi Grand Prix is also an event where major automotive brands have joined hands together to make it a big and glamorous event. Abu Dhabi being a host has also gained definitely from this collaboration. The event has four main partners—the most prominent is Etihad Airways.
From Etihad Airways being the official sponsor the Abu Dhabi Grand Prix has been an event where world-renowned Brands all shined at the race tracks. Let’s stroll through each of these brands that were the main partners for the Abu Dhabi Grand Prix.
Etihad Airways
Formula 1, One of the world’s most exciting sporting events, has Etihad Airways Abu Dhabi Grand Prix, in its 10th year as the title partner of Yas Marina Circuit. Airline visitors from all over the world are brought here to experience this incredible event and the remarkable emirate of Abu Dhabi.
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E& collaborated closely with Abu Dhabi Motorsports Management and Formula 1 as a founding partner.
“These are exciting times for us and we are delighted to partner with the Formula 1 Etihad Airways Abu Dhabi Grand Prix, the season finale and world-renowned motorsports event that brings the best of global sport and entertainment to the UAE,” CEO of E& Group Hatem Dowidar said.
Abu Dhabi National Oil Company (ADNOC)
Abu Dhabi National Oil Company (ADNOC) also serves as their partner along with ALDAR, The leading real estate developer in Abu Dhabi, and one of the most well-known in the United Arab Emirates is also partnering with Abudhabi Grand Prix.
ALDAR
Among the most well-known real estate developers in the United Arab Emirates, and the leading developer in Abu Dhabi, Aldar has supported the Abu Dhabi Grand Prix since the inaugural event in 2009, and the new multi-year agreement between the two parties will provide more chances to involve the Abu Dhabi locals in the world-famous Formula 1 Etihad Airways Abu Dhabi Grand Prix and to introduce Yas Island, the location of Yas Marina Circuit, to new international audiences.
Announcing the agreement, Rashed Al Omaira, CEO of Aldar Development, said: “Having been a part of the journey since the very first race weekend, we are delighted to officially join as a founding partner for this year’s FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX 2022.
Porsche, Pirelli, and Alpha Romeo were the car brands who were the main partnering brands that showed up at Yas Marina Circuit as the event partners where the biggest racing event of the year was held.
The Formula 1 Grand Prix is Abu Dhabi’s highlight of the year, and with racers, race teams, international music acts, and spectators, this year concluded even better than last year.
The event took place over the weekend of 18-20 November. 2022 marked the twenty-second and final Formula One race.
