Athar Festival, the largest gathering of the creative marketing industry in the Kingdom of Saudi Arabia that celebrates local creativity, is scheduled for 13 – 16th November 2023. It is a platform for industry professionals, aspiring creative talents, and all those with an interest in the future of Saudi Arabia’s creative field to explore cutting-edge ideas, gain valuable insights, and be part of an exciting new community of visionaries and thought leaders.
Ian Fairservice, Chairman of Athar Festival and Managing Partner & Group Editor-in-Chief of Motivate Media Group, says the event will be a dynamic and vibrant meeting place in Saudi Arabia where culture, creativity, talent, and technology will collide. He highlighted the festival as a celebration of the power of creativity in an environment that inspires cultural exchange, collaborative innovation, tangible learning, and training and development.
Mohamed Al Ayed, Vice Chairman of Athar Festival and CEO of TRACCS, believes Saudi Arabia is the melting pot where culture and creativity are seamlessly converging. “Athar Festival will be a distinctive platform in the Kingdom for the creative marketing community to celebrate the past, challenge the present, and collaboratively shape the future. It will enable and empower a new generation of creative-first Saudi marketers and inspire the sustainable development of the country.”
Organized by Motivate Media Group, Athar Festival will run for four days at the Hotel Crowne Plaza Riyadh RDC. There will be two days of training for young talent and industry awards. There would be content stages, a variety of programmes featuring celebrity and international speakers, including 12 professional marketing and communications training academics for young talents under the age of 30, industry roundtables, exclusive C-suite sessions, marketer accelerator programs, and two young talent competitions.
Moreover, the festival will provide dedicated spaces for companies – startups and major corporations, to showcase their products and services. Attendees can also take advantage of a selection of arts, food, crafts, music, and live entertainment.