With the Paris Olympics scheduled to take place on July 26 to August 11, Delta Airlines has introduced its custom A350 Team USA aircraft livery in Toulouse, France. This reflects the airlines’ commitment to celebrating the American athletes’ journeys. The livery also marks Delta’s eight-year partnership with the US Olympic and Paralympic Committee.
Alicia Tillman, Chief Marketing Officer at Delta, said unveiling the Team USA aircraft for the Olympic and Paralympic Games Paris 2024 marks a major milestone for Delta’s support of Team USA. “We look toward the start of competition in just a few months. This plane, designed by our in-house creative team, represents Delta’s commitment to Team USA and our partnership to elevate these athletes to reach their highest potential.
Dedication to Team USA Paris Olympics 2024
“As this plane flies around the world in the coming months and years, we hope it is seen as a symbol of hard work, dedication, and the upward momentum to being the best that Team USA and Delta innately share.”
Gina Laughlin, VP of Global Communications, said Team USA athletes are resilient and perseverant – much like Delta’s own people who work each day behind the scenes to connect the world. “Celebrating this moment alongside our 2023 Chairman’s Club Honorees is only fitting as Delta’s people and Team USA work diligently each day to bring the best of themselves to their work. No one better understands what it means to Keep Climbing to the top.”
The Livery Design
Alessandra Rabellino, Art Director at Delta Airlines, says the custom livery was designed over several months with the airlines’ internal brand design team – Window Seat. The livery features red, white and blue colors with ‘Team USA’ written across its side. It maintains elements of the Team USA Livery design for the Olympic and Paralympic Winter Games Beijing 2022.
Rabellino pointed out that they evolved one of the main features from the Beijing Livery. “The jet stream into the shape of the Eiffel Tower, symbolizing momentum as we countdown to Paris. Being able to see the big reveal after the curtain drop was so exciting. But what is even more special is being part of this occasion alongside the Chairman’s Club Honorees who have such a big impact on our company, it’s a true honor.”
It should be noted that each year, Chairman’s Club Honorees receive the distinction of flying on a new Delta aircraft home to Atlanta as recognition of their commitment and dedication to the brand. To celebrate the countdown to the Paris Games, the 2023 honoree class was able to unveil the brand-new Team USA livery design and be the first to fly on the newly minted plane.
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