The 2023 Cannes Young Lions is a global event where creative talent can showcase local excellence. The competition aims to identify and celebrate young creative, media, and marketing professionals and enables them to showcase their creativity in the global arena.
It showcases path-breaking work, emerging trends, creativity, and technology, and provides an opportunity for youngsters to connect with professionals and industry leaders from across the world.
There are five different competition categories – Digital, Film, Media, Print, and PR. The winning teams for each category will represent their respective country. The festival aims to connect, inspire and elevate an inclusive new generation of creative industry leaders.
Lynn Wylie, chief marketing officer of Ster-Kinekor, believes the Young Lions competition gives the next generation of industry superstars the chance to prove themselves by answering a charity brief under intense pressure over 48 hours. “When you are creating your advert, have fun. It will come across in the final film. Be brave; there are no wrong answers. It’s all about the big idea and the creative concept.”
The winning entry will be announced in mid-April. The winners will compete at the Cannes Lions Festival of Creativity, in Cannes, France from June 19 – 23.
Registration for the competition is now open.
