Over 220 industry professionals witnessed the commencing of the 2024 Irish Young Lions Competition. It featured presentations from Cannes Lions, a panel discussion with valuable contributions from the category sponsors.
Conor O’Donovan, head of global marketing communications, at Enterprise Ireland, said Enterprise Ireland is delighted to support the IAPI Young Lions Competition which gives emerging Irish creative talent the chance to showcase their skills on an international stage.
“The Creative Industries account for almost 10 percent of national employment and the advertising sector generates over €1.2 billion for the Irish economy. We look forward to working with the sector to support their internationalization, promoting Irish creative services excellence to international partners, and collaborating on the implementation of the Digital Creative Industries Roadmap, recently published by the government.”
Charley Stoney, the co-founder of The Indie List, said the event marks the beginning of their journey with Enterprise Ireland. “With the publication this week of the Creative Industries Roadmap, there has never been a better time to have their support and resources behind us. IAPI and Enterprise Ireland want to build better Connections, further Capability, and increase Confidence within the industry. I am so proud to continue to support all those that represent us at an international level as Team Ireland and especially highly talented and ambitious Young Lions.”
Amy Tumelty, head of social media, at Aer Lingus, said the Young Lions competition gives young creatives in Ireland an opportunity to share their work on a global stage. “We are very much looking forward to witnessing the talent of the next generation of creative leaders at the competition in February, and to have the privilege of bringing them to the Cannes Lions Festival in June.”
Max Brady, executive producer at Pull the Trigger, believes the competition is always a joyous event. “Seeing the passion and creativity of the younger community in our industry is inspiring and encouraging. Every year, our young creatives turn in fabulous work that makes us think and consider new lenses applied to communication issues.”