Mother Design built on Netflix’s existing ‘Netflix Is A Joke’ brand system, to create a new visual system, for the streaming giant’s 2024 comedy festival. The creative agency also penned the event’s tagline ‘You can’t spell ‘laugh’ with ‘LA’ and ‘ugh’’. Mother Design ensured that the design felt uniquely Angeleno.
Elliot Vredenburg, associate creative director at Mother Design, says emphasis was on the design. “But Netflix posed a question we hadn’t been asked before: Is graphic design funny? By attacking Swiss modernism with a pricing gun, we made the system deadpan, dead simple, and dead easy to use.” The agency brought some much-needed humor with playful visuals.
Mother Design stated that they tapped into the city’s guerilla sticker-bombing culture to create a unique, versatile, party-outfit-of-a-design-system that could be applied on top of, and in harmony with, the existing NIAJ brand identity. The visual system called ‘Slap, Stick’ is Swiss modernism with a pricing gun: anchored in the core NIAJ palette of black and white, but semi-chaotically layered in colorful stickers.
Netflix Is A Joke Fest, the biggest comedy festival in North America, took place from May 2 to May 12 – produced by Netflix in association with Live Nation. The annual event featured over 400+ live stand-up shows, special events, table reads, sketches, and more with the best comedians and artists in the world.
Also Read: Disney Celebrates 90 Years of Donald Duck with Global Brands
