Delivering news, analysis, and data on marketing and media, Advertising Age magazine has rebranded to Ad Age, and featured a new logo, tagline, and branding across platforms.
“Our name change is a symbol to our audience about our evolution. It not only reflects becoming current, but it also reflects a philosophical shift to go beyond advertising as the primary form of our content. We are a brand that covers the intersection of marketing and culture, and it’s now reflected in our name,” publisher of Ad Age, Josh Golden, told Publishers Daily.
Brian Braiker, the editor of Ad Age, has remarked on the expansion beyond a trade publication as it was “time to widen the aperture. With the new tone that is inviting, witty and sharp, Ad Age focuses on embarking on a wider approach, reflecting the broader culture beyond the weeds of our industry.
In the official reinvention as Ad Age, the minor detail reflects a deeper shift. The 87-year old magazine’s new logo is inspired by the original in 1930, with the tagline “Important to Important People.”
As part of the changes, Ad Age has integrated its key Creativity and Datacenter products; Creativity is now a vertical section in the Ad Age print edition, with expanded coverage on innovation, culture, and technology. Ad Age’s events and awards now have a universal design treatment. Source
This isn’t merely a new look. This isn’t window dressing. This is a new Ad Age for a new advertising age. Things are moving faster every day. Which means they’ll never be this slow again.
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