Alshaya Group, one of the world’s leading international retail franchise operators, has launched its omnichannel retail media network Alshaya Media Connect (AMC).
Through AMC, Alshaya Group wants to empower businesses across the Middle East with cutting-edge solutions for retail media advertising. It will help businesses leverage first-party data insights from Alshaya’s 70 franchise partners which span across diverse categories like Fashion & Footwear, Beauty, Food, and Home Furnishing.
AMC will utilize insights from vast customer touchpoints to allow advertisers to run targeted campaigns at scale to reach out to customers across onsite and offsite channels. The platform will also enable brands to take advantage of the Group’s extensive network of in-store screens to create a seamless omnichannel experience.
Francois Orhan, Director of Loyalty, Payment, Data & Analytics at Alshaya Group, said their network of trusted franchise partners and loyal customers provides the foundation for a truly innovative, large-scale retail media network. “The launch of AMC is an exciting opportunity for advertisers to connect with distinct groups of shoppers with precision. They will gain access to real-time audience segmentation, enabling them to optimize campaign performance, especially during crucial sales periods.”
He pointed out that with strong data foundations, the network will offer advanced measurement capabilities. This will bring about a holistic view of sales impact across online and offline channels. Moreover, AMC with Epsilon will offer open web advertising for brands to engage with targeted audiences using AI models trained on purchase behaviors.
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