DORITOS has opened a ‘Doritos After Dark’ restaurant – a new bold culinary experience for snack lovers at Crypto.com Arena. Doritos lovers can relish spicy appetizers to bold entrees and sweet desserts.
Carolyn Braff, vice president of culinary marketing at Frito-Lay, said they are taking cues from their customers and enabling people to experience their favorite brands from Frito-Lay in delicious new ways. “The globally inspired flavors of the Doritos After Dark menu will invite late-night food fans to see the creative and surprising ways Doritos can enhance their favorite meals and cocktails.”
Doritos After Dark will launch a one-of-a-kind Doritos Night Market pop-up on November 15 for one night only to serve up delectable Doritos After Dark bites in a free, immersive, neon-filled atmosphere open to all at Peacock Place.
Chef Wiley Bates, culinary senior principal scientist at Frito-Lay, highlighted that culinary possibilities are endless with Doritos chips. “The Doritos brand is known for pushing boundaries and paving new paths. The food and alcoholic beverages offered at the new Doritos After Dark restaurant were created with the consumer in mind and take delicious fan favorites up a notch with the boldness and flair only Doritos flavors can deliver.”
Lee Zeidman, President of Crypto.com Arena, expressed thrill with the opening of Dorito’s first restaurant Doritos After Dark at Crypto.com Arena. “As the premier sports and live entertainment arena in Los Angeles, Crypto.com Arena continues to present top-notch culinary experiences for fans, and we can’t wait for guests to enjoy the unique cuisine Doritos After Dark offers.”
The restaurant reflects Frito-Lay’s long-standing relationship with Crypto.com Arena and AEG. Furthermore, Frito-Lay is the official ready-to-eat packaged salty snack food partner of Crypto.com Arena and has played a key role in elevating the arena’s live events.
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