Godrej Consumer Products Limited will invest Rs 100 crore in Early Spring, a new Rs 300 crore early-stage consumer fund that has been set up by Spring Marketing Capital. The investment franchise prioritizes brand building and supports visionary founders in creating the brands of the future.
The FMCG division of the Godrej group will leverage its expertise and experience to assist founders in developing robust and sustainable businesses. Spring’s first fund of Rs 150 crore continues to invest in companies at Series A and beyond. The Early Spring Fund, as per the official statement, will invest Rs 5 crore to Rs 20 crore in each company, from seed to the pre-series A stage.
Omar Momin, Head M&A, GCPL, said the investment is in sync with GCPL’s purpose of bringing the goodness of health and beauty to consumers. The company intends to leverage its understanding of consumer space and learnings over the last decades to enable early-stage founders to focus on building a strong offline as well as online presence by offering differentiated products in India.
The executive urged new-age companies in these categories to connect with and leverage Spring’s expertise and experience across the spectrum of brand building, manufacturing, product development, distribution, and future capital raises.
Spring is creating a skin-in-the-game, brand-first investment franchise that aims to back and support founders who are building the brands of tomorrow.
