Mazda has taken its iconic ‘Zoom Zoom’ brand proposition a step further with an engaging Out-of-Home (OOH) campaign in Australia. It has activated 10 digital screens – large and small formats – to capture attention at Sydney’s newly launched Martin Place.
The Japanese carmaker re-established its signature ‘Zoom Zoom’ for the contemporary era. Alastair Doak, Director Marketing at Mazda Australia, said Martin Place Retail introduces their refreshed ‘Zoom Zoom’ proposition on a big unmissable canvas. “Situated at the heart of Sydney’s commuter journey, it’s high-dwell environment allows us to connect with a key audience with impact, aligning with our long-term brand strategy.”
Chris Freel, Group Director Sales at oOh!, said it’s exciting to see the ‘Zoom Zoom’ campaign make a strong return. “Mazda’s takeover of Martin Place, combined with the scale of our network, is creating an unmissable presence.” He said this is a perfect example of how oOh! Drives brand fame.
Sharon Cookson, Managing Partner at OMD Melbourne, said the new Martin Place Retail space is like no other. “It captures the bustling energy of Sydney in a premium quality precinct which is a great strategic fit with the Mazda brand and an ideal platform to launch the new ‘Zoom Zoom’ brand campaign developed by CHEP.” She believes it’s a powerful combination of impact and dwell time that’ll ensure creative memorability.
Zoom Zoom is a nostalgic campaign. It communicates the emotion of motion first experienced as a child and instantly captures the hearts of Australians. Ashlin Moore, Mazda Australia’ National Brand Manager, said this initiative is a concentration of everything that makes Mazda unique, loved and coveted in Australia. “It perfectly reflects the enduring mission statement that Zoom Zoom created.”
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