Small medium businesses (SMBs) in the Middle East are positively inclined toward advertising. New research by Amazon Ads stated that 80 percent of SMBs in the Middle East have increased advertising spending during the past year.
90 percent of businesses said their current advertising strategy has been successful in acquiring new customers, and 89 percent expanded their business. The priority of ad spending included customer awareness of their brand, and creating awareness of a new product or service. The majority of SMBs increased their ad spend on social media, online search, and sponsored products.
Ludovic de Valon, Director of Global SMB Marketing at Amazon Ads, said many SMBs are testing the impact of advertising as part of their overall growth strategy and deciding if advertising provides the right return on investment to help them meet their business goals. “Our aim is to make advertising as simple as possible for any SMB by removing the barriers, through a low cost of entry, closed-loop measurement, and the ability to surface their products to customers at scale.”
De Valon said there is a clear belief in the power of technology to enhance the impact of advertising among SMBs in the Middle East and to help them solve existing problems. “Nearly 70 percent of the Middle East-based SMBs believe AI will improve the performance of their advertising campaigns,” he shared. “AI and machine learning have created a range of new possibilities for advertisers and SMBs are already seizing this opportunity.”
The executive believes that these technologies are democratizing the ability to advertise at scale and enhance small businesses to create compelling content that reaches relevant audiences in the right place and time.
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