NBCUniversal streamer Peacock recorded 23 million viewers for its exclusive streaming of the live NFL Wild Card playoff game between the Kansas City Chiefs and Miami Dolphins. The game emerged as the most-streamed live event in US history.
It was responsible for the most internet usage ever in the United States on a single date, consuming 30 percent of internet traffic during the Saturday night game. NBC said Peacock had its largest single-day ever in audience usage, engagement, and time spent, with a record 16.3 million concurrent devices.
Brian Roberts, chairman of Comcast, said their entire company, from NBC Sports and Peacock to the Comcast team, worked seamlessly to plan for this game and executed flawlessly to deliver a streaming experience with the NFL on a scale that’s never been done before. It’s a very proud moment.”
Roger Goodell, NFL commissioner, said they couldn’t be prouder of their partnership with Peacock. He expressed thrill with the results of the first-ever exclusively live-streamed NFL playoff game. “To best serve our fans, we need to ensure games are available to them as their viewing habits change and this includes digital distribution as we continue to help shape the future of the sports and entertainment industry.”
Taylor Swift’s Connection with Kansas City Chiefs Travis Kelce
Popular singer Taylor Swift was in attendance to watch her boyfriend Travis Kelce, tight end for the Kansas City Chiefs play the Miami Dolphins in the NFL playoffs. Kansas City Chiefs sealed a 26 – 7 victory on Saturday at the Arrowhead Stadium in Missouri.
The Shake it Off singer was seen, in an oversized red varsity jacket over a black top and jeans, cheering on her bae. She sat between Travis Kelce’s mom Donna Kelce and Brittany in the stands, smiling and singing with fellow Chiefs’ fans.
Swift’s presence and enthusiasm saw her 34-year-old boyfriend make seven receptions for 71 yards. Analysts believe the singer’s high-profile relationship with Kelce is one element that may have drawn in millions of viewers who didn’t watch NFL games in the past.