“Spikes Asia Creativity Report 2023”, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness has been released. The annual report sheds light on the best creative work as selected by Spikes Juries. It includes the rankings for 2023’s top performing Networks, Agencies, and Companies from the APAC region.
Simon Cook, CEO at LIONS, believes The Spikes Asia Creativity Report is an essential tool for benchmarking creative excellence and effectiveness for the year ahead. He described it as a celebration of the most creative ideas from the region.
“This year’s winners show us how to create the best conditions for creativity to flourish. Successful brands demonstrated that an insatiable quest for quality, combined with an open mind to new ways of working were essential to impactful work.”
Rankings are compiled using data from Spikes-winning and shortlisted work from 2023. Leo Burnett won Network of the Year for the first time; Howatson+Company won Independent Agency of the Year for the first time; and the Spikes Palm was awarded to Lunar Films, a production company, the first time Mainland China was awarded in this category.
The report also includes analysis and insights from the winning works and lessons on how brands are growing businesses and tackling some of the region’s most challenging problems in innovative ways.
