Damian Hopkins’ The Brand Group (TBG) has acquired Roksanda, the London-based luxury womenswear brand. This addition is part of TBG’s new growth strategy to build brands on a global scale and reach new audiences while maintaining loyal customers.
Hopkins shared that he has long been an admirer of the Roksanda brand and her work. “We are thrilled to be partnering and securing the future of this iconic brand in its next chapter, whilst celebrating British luxury and supporting the impact that British creativity can have on the global stage.”
A spokesperson for Roksanda said TBG joins as a valued partner at a time when the womenswear brand had been looking at new ways of operating in the existing luxury climate. “The Brand Group team’s experience and intention to champion British creativity makes them natural partners and will help Roksanda maintain its position as a British luxury brand, nurture its existing loyal customer base, and support growth via new audiences.
Caroline Rush, Chief Executive at the British Fashion Council, said the new partnership will allow Roksanda to focus on long term sustainable growth through her lens of beautifully designed womenswear knowing that The Brand Group has the infrastructure and support to develop new markets and new categories.
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