The Liberty Romford, a go-to shopping center in London, is undergoing a £7 million transformation to revitalize its brand identity and destination. The new modern brand identity and destination refresh will be featured on the shopping center’s new entranceways and wayfinding signage.
Redical Holdings AG, which owns and operates The Liberty Romford, wants to maintain the position of The Liberty Romford as the number one satellite shopping center in London. It features outlets of world-renowned brands like Marks and Spencer, Primark, H&M, and Flannels, among others. The Liberty Romford draws an annual footfall of 13.6 million.
Mikko Syrjanen, co-founder at Redical Holdings AG, said they are serious about unlocking the full potential of The Liberty Romford. “By introducing a new, strong in-house and leasing team, and heavily investing in the destination, we are driving a new era of transformation forward,” he said.
“Our commitment to the destination is long-term, our investment whilst significant is also considered and the imminent roll-out of the new brand identity is a spotlight moment to demonstrate to the market The Liberty Romford’s step change and elevation.”
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