Since its launch last month, Lamborghini has had a waiting list and two years’ worth of orders for its first-ever plug-in hybrid Revuelto. The increasing orders come amid the global turmoil in financial markets and banking systems in recent months.
Stephan Winkelmann, CEO of Lamborghini, said this is proof that wealthy car buyers are still spending. He believes the resilience of their customers, with everything that is happening in the last 24 hours is incredible. Winkelmann said they don’t see any slowdown in order intake for the hybrid.
The demand highlights the continued strength of the wealthy consumer despite slowdowns in other segments of the consumer economy. The luxury car manufacturer produced 9,233 vehicles worldwide last year, up 10% over 2021. Winkelmann pointed out that if orders continue as they have in the first quarter, Lamborghini can match or exceed 2022’s record.
Our first super sports V12 hybrid HPEV is called Lamborghini Revuelto.
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— Lamborghini (@Lamborghini) April 11, 2023
Hybridized Car
However, experts say the Italian car manufacturer has to define its brands in the age of electrification. Supercar makers, recognized for their powerful, thundering engines, are developing silent, high-performance EVs that are distinct from Tesla and other brands to command higher premiums. Lamborghini models launched after the Revuelto will be hybrid. It will have plug-in versions of the Urus SUV and Huracan sportscar expected in the coming years.
It should be noted that Lamborghini utilized the best of both worlds with the Revuelto, pairing three electric motors with a new 6.5 liter, naturally aspirated V12 engine for a combined 1,001 horsepower. Moreover, it has a top speed of over 217 miles per hour and can achieve 0 to 62 mph under 2.5 seconds.
Winkelmann said their customers recognize the hybrid as a “true Lamborghini”. He believes the Revuelto is likely to sell as well or better than its top-of-the-line Aventador model. Lamborghini sold over 11,000 Aventadors over is decade-plus life. The executive said production of the Revuelto will start in the second half of 2023 – the first cars will be delivered to the U.S in the fourth quarter.
