Whataburger and Academy Sports + Outdoors have once again joined forces for the release of their second exclusive Magellan Outdoors x Whataburger co-branded apparel and product line.
The extensive lineup of shirts, shorts, caps, socks, drinkware, coolers, bikes and outdoor games features new and limited-edition Whataburger designs just in time for outdoor summer adventures. It includes all-new styles of apparel for women, children and men.
Rich Scheffler, Whataburger executive vice president and chief marketing officer, said these two brands are a great fit. “It’s been fun to work on a second campaign with Academy and their Magellan Outdoors retail line. The result is an extensive lineup of apparel and products featuring exclusive Whataburger designs that will help take your family outing to a whole new level.”
Lawrence Lobpries, Academy Sports + Outdoors’ senior vice president of marketing, said they wanted to reunite the two beloved Texas traditions for an even bigger and better line after seeing the appetite from the first Whataburger x Magellan Outdoors collection. He described it as a special collection for active families who are craving summer fun to fuel their next pool party, cornhole matchup, or day on the water.
The two companies are also offering a chance to win free Whataburger for a year. From April 6-14, customers who dine at Whataburger locations across states with participating Academy stores will receive a special discount to shop the new collection, and at participating Academy stores, customers can scan a QR code to receive a free Whataburger menu item.
