Job Summary
The e-Marketing Manager is responsible for managing all eCommerce marketing initiatives for MoneyGram online properties. The incumbent will be accountable for developing and implementing comprehensive eCommerce marketing plans that are aligned with partners and MoneyGram business objectives. The incumbent will also be responsible for crafting the eCommerce strategy and manages the execution of the marketing channel used in marketing campaigns.
Primary Responsibilities
- Develops and implements marketing strategies to optimize the online user experience, increase marketing effectiveness and improve customer satisfaction.
- Manages the implementation and improvement of E-commerce programs.
- Develops, implements, tracks and reports direct revenue driving digital campaigns to meet eCommerce revenue objectives.
- Conducts analysis for program effectiveness and uses the findings for market site enhancements and to leverage optimization of all programs.
- Works with regional marketing peers to integrate eCommerce channels into overall regional marketing strategies.
- Partners with global peers to present consistent eCommerce strategies worldwide.
- Manages agent eCommerce channel relationships.
- Partners closely with broader eCommerce internal teams: Compliance, Finance, Sales, Legal, Risk.
- Manages eMarketing & eCommerce reporting.
- Performs other duties as assigned.
Qualifications
Education
- Minimum required: Bachelor’s degree
- MBA preferred
Experience
- 7+ years eCommerce and/or digital marketing experience.
- 5+ years management experience.
Essential Skills
- Solid understanding of MGI’s business lines.
- Experience in organizational change management practices.
- Experience generating new ideas from conception to market launch and acceptance.
- Excellent organizational and analytical skills.
- Experience managing and interacting with all levels within the organization.
- Strong understanding, analysis and management of paid search, display, retargeting, affiliate, SEO and google analytics.
- Drive vendor/agency partner activities and results.
- Language skills – fluent English and Arabic.
