AirAsia is working with popular travel content creator Devin Halbal for its ‘Go Somewhere Different’ campaign. The Malaysian multinational low-cost airline wants to inspire Gen Z travelers to explore unique destinations within AirAsia’s extensive network. It wants to bring about a sense of adventure and discovery.
Amanda Woo, AirAsia’s group head of commercial, says Halbal is utilizing Kuala Lumpur as a transit point en route to Almaty. “Through this collaboration, we aim to highlight our connectivity and promote new destinations to a broader audience seeking to explore hidden gems in this region.”
Woo said the airline is focused on attracting travelers from North Asia and other continents to explore, among others, majestic Kazakhstan, the picturesque islands of the Philippines, and Japan where tradition meets futuristic zen. The executive highlighted that Kuala Lumpur plays a crucial role as a fly-thru hub. It enables travelers to easily reach multiple destinations across the region with the world’s best low-cost carrier.
AirAsia is committed to enhancing the guest experience and continues to deliver solid improvements in customer experience and innovative ancillary services.
