Kellanova’s cheese cracker Cheeze-It has struck a golden deal as the first official snack of the Indiana Fever. The brand is set to bring flavor to women’s professional basketball and every Fever game with its multi-year sponsorship.
Cara Tragseiler, Senior Brand Director for Cheez-It, says their fans go to great lengths for their favorite crackers and sports superfans match that same obsession level when it comes to their favorite teams. “With our roots in college football where fanfare knows no bounds, we strategically set our sights on basketball to double down on the sports-and-snacking occasion and – most importantly – celebrate those absurdly talented athletes. We are proud to join the Fever fandom as the team’s first official snack partner.”
To celebrate the partnership, Kellanova is introducing the Cheez-It Threez-It Challenge, wherein fans have the chance to win free Cheez-It crackers if the Indiana Fever score and absurd amount of three-pointers during any home game. Moreover, Fever and Cheez-It fans are bound to score their favorite snack all season long given this season’s supercharged team of behind the arc shooters.
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