Riyadh Air is in a strategic partnership with Sabre Corporation for the comprehensive SabreMosaicTM Offer Optimization technology. It leverages the airline with intelligence to operate an offer-and order-based technology.
Sabre and Riyadh Air strive to create personalized offers across a broad range of customer touchpoints. They are co-innovating in the realm of offer optimization to create industry-first technologies to fuel the future of airline retailing. The technology is powered by Sabre Travel AITM and Google’s AI and Machine Learning toolkit.
Vincent Coste, Chief Commercial Officer at Riyadh Air, said partnering with Sabre has been instrumental in bringing the airline’s vision to life. “Their expertise, innovation, and commitment to excellence make them the ideal partner as we embark on this journey to become the first airline to operate on full offer and order technology,” he highlighted. “This collaboration ensures we are equipped to meet the evolving needs of our customers and to deliver a truly differentiated experience. Sabre’s intelligent solutions act as the catalyst for our offer and order platform, and we are excited to continue working together to achieve our ambitious goals.”
Darren Rickey, Senior Vice President, Global Airline Sales and Account Management, at Sabre Travel Solutions, revealed that Riyadh Air is the first airline to operate entirely on offer-and offer-based technology. “Riyadh Air’s forward-thinking approach and vision to be a digital-first airline aligns seamlessly with Sabre’s commitment to leading the transformation of airline retailing,” he said. “This partnership highlights our shared dedication to innovation as the industry moves towards a fully offer-and offer-driven future.”
Through this revolutionary technology, Riyadh Air will be able to offer diverse and customized travel options and deliver tailored experiences to customers.
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