Ryff, the pioneer of in-scene advertising and virtual product placement, has partnered with SoFast. With Ryff’s Spheera platform, SoFast can deliver non-intrusive, contextually relevant, brand-safe placements across its 700 channels on 170 global streaming platforms.
Yanai Arfi, CEO of SoFast, said they are committed to delivering high-quality, free content to a global audience and their latest venture with Ryff takes that vision to the next level. “With their In-Scene Advertising technology, we’re offering brands an unparalleled opportunity to engage viewers naturally and non-intrusively.”
He explained that monetization is crucial to the success of any FAST channel. Ryff’s technology is a highly versatile way to generating sustainable revenue that benefits both content owners and advertisers. Moreover, SoFast’s global distribution and hybrid approach ensures maximum visibility for advertisers. It allows for targeted placements across both free, ad-supported TV and subscription models – creating a customized advertising experience, reaching viewers in diverse regions and languages across multiple demographics.
Mar Duermeijer, Chief Content Officer for Ryff, said they see tremendous potential with SoFast to elevate how brands connect with audiences through premium content. “Pairing our VPP technology with SoFast’s channels and platforms will enhance viewer experiences and provide seamless, high-visibility opportunities for advertisers, benefiting both brands and audiences.”
Ryff and SoFast strive to provide a global solution that integrates targeted brand placements directly into content.
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