Hellmann’s has launched Will Levis No.8 – the world’s first parfum de mayonnaise in collaboration with Tennessee Titans star quarterback himself Will Levis. The perfume features the scent of the world’s most loved condiment – mayonnaise.
Will Levis No.8 help football fans feel and smell ready for every day – see mayo, taste mayo, and smell mayo right? Football fans and Hellmann’s mayonnaise lovers can purchase the perfume for $8 at willlevisnumber8.com. It comes in a sleek 30ml Hellmann’s bottle and smells of the rich and creamy mayonnaise.
The quarterback said he has fulfilled a lifelong dream of partnering with Hellmann’s to craft a fragrance like no other, embodying the distinct scent of greatness. “Rich and creamy, Will Levis No.8 is more than a mayonnaise-inspired fragrance. It’s transformative.” Will Levis said he has eaten mayo, drank mayo, and now he can smell like mayo.
Chris Symmes, Head of Marketing, Dressings North America at Unilever, said Hellmann’s is the first condiment brand to design a fragrance after its much-beloved product. “It makes sense for Hellmann’s to enter this space because of the versatile ways that people are using and showing their love of mayonnaise,” he said. “Will Levis, condiment icon and mayo connoisseur was the perfect partner to help us launch this first-of-its-kind parfum and venture into the fragrance world to unite both condiment and football fans alike.”
This is Will Levis’s second collaboration with Hellmann’s following the Lifetime Supply of Mayonnaise deal last summer.
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