Katia Kreft is now the new partner of HawkPartners, a marketing consulting and strategic insights firm. Kreft was an Executive Strategy Director at Landor, where she worked with clients such as Hilton, Abbott, Coca-Cola, and Michael Kors. Her expertise lies in brand positioning and activation, brand architecture and portfolio strategy, as well as growth strategy and planning.
Scott Berman, co-founder of HawkPartners, says Katia’s breadth of experience across industries has made her a go-to advisor for brands seeking growth. “Her strategic perspective and brand positioning expertise paired with our insights-driven approach will help our clients succeed in this ever-changing business environment.”
Kreft expressed delight in joining the high-caliber team at HawkPartners. “I look forward to partnering with our clients to create strategies that help them realize an outsized advantage, even in the most crowded and complex categories.”
HawkPartners is a marketing consulting and strategic insights firm. It works with leading global brands to solve complex marketing challenges by connecting the dots between data insights, and strategy. HawkPartners, headquartered in Boston, provides an integrated perspective when developing insights-driven strategies.
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