Kim Kardashian has been making headlines with her bold and daring fashion choices, especially when it comes to Balenciaga. The reality star and entrepreneur has been a loyal fan of the Paris-based label, wearing its designs to some of her most iconic events, such as the 2021 Met Gala and the 2022 Balenciaga couture show. Now, she is taking her relationship with the brand to the next level, as she becomes its new brand ambassador.
A Long-Standing Partnership
Kardashian’s fondness for Balenciaga dates back to the eighties when she was influenced by the much-hyped City bag, carried by celebrities like Sienna Miller and the Olsen twins. Since then, she has added many more designer bags to her collection, which she fills with essentials like lip liner, lip balm, cream blush, and a credit card. She also carries a pack of gum and a band for her shoulder rehab exercises.
Kardashian has been a close collaborator and friend of Demna Gvasalia, the creative director of Balenciaga since 2015. She has attended numerous Balenciaga runway shows, co-starred in several campaigns, and walked the catwalk at the Balenciaga 51st couture show in 2022. She also wore a custom Balenciaga outfit to the 2021 Met Gala, where she made a statement with her all-black ensemble that covered her face and body.
A New Chapter for the Brand
As the new brand ambassador, Kardashian will represent Balenciaga’s vision of modernity, craftsmanship, and innovation. She will also join other celebrities who have endorsed the brand, such as Nicole Kidman, Michelle Yeoh, Isabelle Huppert, and PP Krit Amnuaydechkorn.
Kardashian expressed her excitement and trust in the brand, saying: “For several years now, Balenciaga’s designs have been a part of my many looks – and some of my most iconic fashion moments. This historic fashion house embraces modernity, craftsmanship and takes an innovative approach to design under Demna. For me, this long-standing relationship is built on mutual trust and a commitment to doing what’s right. I’m excited about this next chapter for the brand and to become their ambassador.”
She also revealed that she enjoys the creative process of working with the brand and the photographer on the concepts and ideas. She said: “Campaign and editorial shoots are very different than having our show cameras around. I’ve definitely become so much more comfortable and confident at shoots. I really enjoy that creative process and working with the photographer on concepts to bring the idea to life.”
The announcement was made with a portrait captured by renowned documentary photographer, Platon, who has photographed world leaders, celebrities, and activists. Kardashian is expected to appear in a new campaign in the coming days.
Kim Kardashian’s appointment as Balenciaga’s brand ambassador solidifies her long-standing relationship with the fashion house. She is thrilled to represent a brand that embraces modernity, craftsmanship, and innovation under Demna’s creative direction. Kardashian’s new role is built on mutual trust and a commitment to doing what’s right. As a mother, she emphasizes the importance of protecting children and acknowledges Balenciaga’s understanding of the seriousness of the issue. With her influence and fashion-forward mindset, Kardashian is expected to contribute to the brand’s continued success as their ambassador.