Renowned Indian badminton player PV Sindhu has been featured in PNB MetLife Insurance’s brand film Chhoti Sindhu & Friends, which focuses on the company’s Life Insurance Child Plan products.
In the brand film, PV Sindhu can be seen playing badminton. She introduces her animated avatar ‘Chhoti Sindhu’. The character then introduces her friends and highlights their big future dreams.
A cheerful Chhoti Sindhu ends the scene by sharing how mindful her parents were as they took the Child Plan for her at the right age. The film concludes by introducing PNB MetLife Genius Plan “Bade Sapno Ki Tayri” for children. It outlines the Life Insurance Child Plan’s unique approach – offers parents clarity to secure their children’s future big dreams.
Kireet Khurana, director, said when the team at Momspresso shared the whole idea of creating an animated avatar of a brand ambassador, he was grateful that the agency thought of Climb Media to execute the vision. “Most importantly, the script offered great visual possibilities and value add from a screenplay perspective. The clients were extremely supportive to the inputs and have been very easygoing.”
Gurmeet Singh, the producer, believes this ad film was different because it involved shooting a celebrity like PV Sindhu and an animation combination. “Handling the different components was a bit of a challenge, but we pulled it off nicely. Our animation team also worked hard for more than a month and what we have is a wonderful product. Though we have a rich panel of directors at Climb, working with Kireet was an enriching experience.”
Anita Karnik, the consulting producer, said they had Kireet, a director with storytelling and seamless execution as his forte, who was most suited to make this film. “We are happy to deliver a quality film featuring Sindhu in a unique live-animation blend and a possibility of an evergreen animation IP in Chhoti Sindhu, that can potentially become a big brand over the years.”
The COO of Mompresso, Prashant Sinha highlighted insurance as a very serious category. “But since we were talking about a Child Plan, it was critical to make the communication light-hearted and child-friendly to have the kids and their parents relate to it. And so, we came up with the concept of having PV Sindhu in her animated avatar, a never-done-before concept and making an animated film with Chhoti Sindhu and Friends.”
