Ruffles Launches ‘Ridgeline Unlocks’, Fans Pregame Shooting Experience

Ruffles is introducing “Ridgeline Unlocks” – a weekend-long NBA All-Star programme – taking fans to the court for a pregame shooting experience ahead of the Ruffles Celebrity Game. The winning fans will shoot the inaugural pregame shots from the Ruffles Ridgeline and tip off the opportunity for fans to unlock more flavor with a chance for prizes and unforgettable experiences.

Ruffles athletes Jayson Tatum and A’ja Wilson, who are on the hunt for ballers with innovative on-court flavor and a sweet stroke from long range, will select two winners. Wilson will share pregame coaching tips and inspiration ahead of the winners’ shot attempts. Moreover, each winner will receive an NBA All-Star experience of a lifetime – a trip for two to Indianapolis, a pregame red-carpet appearance, and a VIP tour of the locker rooms.

Wilson said as a Ruffles Athlete, he knows what it takes to represent those iconic ridges. “A standout personality and on-court attitude that demands the crowd’s attention, that’s what I will be looking for in the next two fans selected.” Tatum said he is not looking for just anyone who can hit the long shot. “To be part of this experience, it will take a combination of unique skills and personal flavor.”

Tina Mahal, senior vice president of marketing at Frito-Lay North America, said the Ridgeline Unlocks program, like Ruffle ridges explosive flavor and satisfying crunch, is all about giving basketball fans more of what they love about hoops culture with explosive experiences and prizes. “I can’t wait to see how fans enjoy the rewards unlocked throughout NBA All-Star 2024.”

Ruffles ridge enthusiasts who think they have the skills to take the pregame shot can share a video of themselves on Instagram, highlighting their best long-range shot using the hashtags #RufflesRidgelineChallenge and #Entry, or DM @Ruffles on Instagram using both of the same hashtags for a chance to win.

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