Solo Stove has once again teamed up with Snoop Dogg for its latest campaign ‘Blunt Marketing’ for the brand’s best-in-class products. This collaboration comes on the heels of ‘Snoop Goes Smokeless’.
Luana Bumachar, Chief Marketing Officer of Solo Brands, said their latest campaign dares to cut through the smoke in a way only Solo Stove can deliver. “With Snoop Dogg bringing his inimitable style and charisma to this campaign, we are not just pushing boundaries – we are defining them,” she explained. “We brought Snoop back in an entirely new way with a deliberate nod to how brands engage influencers to promote their products.”
Bumachar said their latest campaign isn’t just marketing. “It’s blunt, direct, unapologetic, and entertaining. And we’re confident in this approach because we know our products deliver every time.”
Mike McGoohan, Chief Growth Officer, Solo Brands and President of Solo Stove, said Solo Stove aspires to be the most disruptive outdoor lifestyle brand in the industry. “We see significant growth opportunities ahead as we shift to become a more consumer-centric brand,” he said. “Blunt Marketing is a bold campaign that not only propels our growth journey but also cements our position as a leading disruptor in the market.”
Solo Stove’s Blunt Marketing features Snoop Dogg and Warren G talk up for a blunt session in the truest fashion. They are just being candid about their favorite outdoor offerings with a clear intent to sell consumers high-quality and innovative products from Solo Stove. The American rapper says “Look, y’all know I am the king of the buzz. But now I’m all about being (blunt)…And I’ll be even more (blunt), I’m here because you’re more likely to buy this fire pit because I’m Snoop. Facts.”
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