The Coca-Cola Company’s lemony flavored soft drink in India, Limca has embarked on its latest campaign with Indian actress Triptii Dimri. The campaign #TravelWithLimca celebrates the idea of discovering hidden treasures within the neighborhoods and encourages people to explore new hotspots within their cities.
Limca ignites a sense of adventure and curiosity. The campaign film, the work of Studio X, is all about a refreshing journey alongside Triptii Dimri as she goes on a bus ride to explore her city. She expressed excitement about her collaboration with Limca. “I am very happy and excited to be part of Limca. Exploring new places and experiencing different cultures has always been my passion, and I am thrilled to encourage others to do the same. Together with Limca, I look forward to embarking on this exciting journey of discovery.”
Ruchira Bhattacharya, Senior Director, Marketing – Hydration Sports and Tea Category, India and South-West Asia Operating Unit at The Coca-Cola Company, said Limca, with its legacy of lime and lemony credentials, has been rejuvenating consumers with its unique taste for fifty years. “We are thrilled to launch the #TravelWithLimca campaign featuring Triptii Dimri as our new Limca face. With this campaign, we hope to encourage people to get out there and discover the beauty of their own cities and refresh themselves with a chilled Limca!”
Mukund VML, Chief Strategy Officer at Studio X, pointed out that there are so many places in one’s city that are waiting to be discovered. “The #TravelWithLimca campaign encourages you to live your city to the fullest. Everything in the commercial is localized to the city – from the name of the bus stop to the illustrations. Triptii with her effervescent attitude was not just great to work with but also is the perfect Limca girl.”
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