Up Close and Personal: Castore Takes Andy Murray’s Pelvis to the Billboard

As rackets are smashed at Wimbledon in England, Castore has featured Andy (Andrew) Murray’s troublesome hip on a billboard! It may be a gimmick as the British sportswear brand has definitely taken marketing off the wall!

Being a major sponsor of Andy Murray, Castore has definitely taken advertising & marketing to a whole new level. Tom Beahon, Castore co-founder, said the brand is delighted to unveil ‘Summer of Sports’ to showcase all the amazing sports and athletes it’s passionate to work with – from Oracle Red Bull Racing to Andy Murray, and the women’s cricket team.

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“This summer it was important to celebrate what Castore means to them and to the wider public. FCB London really understood us. In our biggest brand campaign to date, FCB London has captured our energy, passion for our brand, and ambition for our business. Castore is honored to work with big names within the sporting industry and the campaign pays homage to these partnerships.” Beahon said it’s an exciting time for Castore.

Jack Walker, FCB London head of art, pointed out that Castore has a hunger to be the best – that runs all the way through the company from the people that work there to the teams they sponsor. “Summer of Sport demonstrates that relentless spirit through a tone of voice and visual style that reflects the gritty truth of sport.

Walker believes the campaign feels emotionally charged and is based off the core belief that Better Never Stops.

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Nandika Chand