Xamble Group, a leading digital growth marketing group in Malaysia, is accelerating its ambitious growth plans through strategic appointments. It has reeled in Shereen Wong as chief growth officer, Michael Chen as head of marketing and community, and Prateek Roy as chief product officer.
Ganesh Kumar Bangah, Xamble executive chairman, said the new appointments will help push the company towards the next phase of growth. “We are poised to elevate our capabilities and deliver unprecedented value to our ecosystem of brands, creators, and consumers.” Bangah highlighted the Group’s Xamble Creators’ platform as the key driver to growth, its role in connecting influencers with brands to create compelling content and drive consumer engagement.
He said the platform leverages AI and blockchain technologies to enable a seamless and effective marketing ecosystem. Bangah explained that the transformation is part of Xamble’s shift from a service-based to a platform-centric business model. It enables the execution of multiple tasks on a unified digital infrastructure.
Xamble Group believes the new strategic hires will bring about much-needed change in the company’s journey. Bangah said Shereen, who has expertise in growth strategies, will spearhead Xamble Group’s expansion initiatives into new markets and drive its growth agenda with innovative approaches and strategic insights. “Michael brings a powerful combination of expertise in community engagement and creative direction and Prateek will drive innovation and product development with his deep technical knowledge and visionary approach.”
Shereen shared that she is inspired by the opportunities to redefine media strategy and empower creators to drive positive change in the creator economy. “By championing the voice of creators and fostering collaborative partnerships, we at Xamble are on a mission to cultivate authentic storytelling and meaningful connections between brands and their audience.”
Michael expressed excitement to be joining Xamble. He said user-generated content (UGC) via Influencer Marketing, combined with the Xamble Creators platform, will be an unstoppable force that will benefit everyone. “From brands to influencers at every level, the landscape is ripe for a game-changer. Prateek also expressed thrill to be part of Xamble. He believes the company can build upon a differentiated platform with immense market potential and scalability. “The market is experiencing rapid growth driven by the emergence of nano and micro-influencers, and the rise of platforms like TikTok. Influencer marketing will continue to expand, offering brands highly engaged and targeted audiences, creating more impactful and efficient marketing opportunities.”
Bangah said Xamble wants to drive significant growth and innovation in the digital marketing landscape by expanding its influencer marketing, digital marketing, performance marketing, and social commerce platforms.
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