A New Era of Art: Chrysler Museum of Art Unveils Its Dynamic Visual Identity

The Chrysler Museum of Art has been a beloved cultural institution for decades, housing an internationally recognized collection of over 30,000 objects, including one of the largest glass collections in America. However, as the museum embarks on an exciting expansion journey, it has unveiled a bold new visual identity that better reflects its evolving mission and commitment to inclusivity to strengthen its capacity to bring art and people together.  Let’s explore the museum’s expansion, rebrand, and what lies ahead for visitors.

Chrysler Museum of Art

Unifying a Growing Campus

With the addition of the state-of-the-art Perry Glass Studio, the Goode Works on Paper Center, and innovative gallery reinstallations, the Chrysler Museum recognized the need for a cohesive brand that could unify its expanding campus. This is mainly because the previous signature tower logo, while iconic, failed to capture the museum’s contemporary offerings and diverse appeal.

Chrysler Museum of Art

A Collaborative and Inclusive Rebrand

The rebranding initiative, spearheaded by Erik H. Neil, Joan, and Macon Brock Director, aims to create a cohesive identity for Chrysler Museum that resonates with diverse audiences and manages the growing campus effectively. In the 14-month rebranding process led by the renowned design agency Pentagram, the museum sought input from various stakeholders, including staff, trustees, donors, and community members. This collaborative approach ensured that the new visual identity would resonate with a wide audience and accurately represent the institution’s commitment to accessibility and community engagement.

Chrysler Museum of Art

A Welcoming Face for the Future

The museum’s new logo is a simplified, geometric design that includes the initials ‘CM’. The logo was inspired by the archways of the museum’s façade. It offers a warm and welcoming contrast to the Renaissance-style building, while also complementing the modern look of the Perry Glass Studio expansion. The museum plans to gradually implement the new visual identity across its website, social media accounts, promotional materials, and the entire campus.

Chrysler Museum of Art

A Year of Transformation and Growth

As the Chrysler Museum embraces its new brand identity, visitors can look forward to a dynamic year of exciting experiences. The grand opening of the Perry Glass Studio expansion in Winter 2025 will be a highlight, but there’s plenty to explore in the meantime, including the reinstalled McKinnon Modern and Contemporary Galleries and the Goode Works on Paper Center.

Chrysler Museum of Art

Immersing in Art, Delighting and Inspiring

The Chrysler Museum of Art and the Perry Glass Studio are dedicated to creating an inclusive and enriching environment for all. Visitors are encouraged to join the reimagined programs, such as IgNITE, enroll in classes or workshops, explore new exhibitions like Early Days and Farm to Table, and consider becoming a member to support the museum’s impactful educational experiences.

Chrysler Museum of Art
*All images are credited to pentagram


The Chrysler Museum of Art’s new visual identity marks an exciting chapter in its journey to unite art and people. With its expanded campus, world-class exhibitions, and impactful educational experiences, the museum continues to provide opportunities for visitors to be delighted, informed, and inspired. Whether you’re exploring the reinstalled galleries, participating in programs, or visiting the new additions, the Chrysler Museum of Art and the Perry Glass Studio offer something for everyone.

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Hasin Hamza