Baskin Robbins, the legendary ice cream brand with a taste for the extraordinary, has just chilled us with an exciting rebranding. The beloved ice cream brand is also known for its famous 31 flavours. With this new makeover, the popular ice cream brand aims to increase affinity and loyalty among a younger generation of consumers.
Refreshing the Brand Identity
Baskin Robbins has always been known for its playful and inviting atmosphere, and the new brand identity aims to reinforce that. The new logo features vibrant colors and modern designs, creating an immersive and exciting experience for customers. The brand’s 31 flavors guarantee remains constant, emphasizing the company’s commitment to offering a wide range of high-quality ice cream flavors.
Why the Makeover?
Baskin Robbins’ CEO, Mohit Khattar, stated that the brand’s new identity is part of a broader effort to revamp the brand. This includes enhancing its reach in both the offline and online world, introducing fresh new products and services, and improving the overall customer experience and engagement levels.
A Refreshing Take on Its Iconic Brand
Baskin Robbins’ new brand identity is a refreshing take on its iconic brand. Baskin Robbins’ refreshed brand identity is a testament to the company’s commitment to evolving with the times while staying true to its core values. By creating an immersive and exciting experience for customers and appealing to younger generations, the brand is well-positioned for continued success in the future. So, if you’re in the mood for some high-quality ice cream, head over to Baskin Robbins and experience the brand’s new identity for yourself!
