Airtime, a UK-based software company, has redefined its brand identity and positioned itself as a mobile life companion. With a focus on seamless tech innovation, Airtime aims to blur the boundaries between experiential tech, fintech, and mobile lifestyle. Let’s explore the rebrand and its impact on transforming everyday moments into rewarding experiences.
A Transition Towards a Mobile Life Companion
Airtime, formerly known as Airtime Rewards, recognized the need for a brand identity that aligns with its unique mobile proposition. With exponential growth since its inception, Airtime sought to establish itself as a hub of innovation in seamless technology. By repositioning the company and embracing a comprehensive mobile lifestyle approach, Airtime aims to enhance the connection between shoppers, beloved brands, and mobile networks.
Uniting Two Audiences
Creative Agency ODA Branding was tasked with creating a unified brand that caters to two distinct audiences: members looking to integrate reward technology into their daily lives and retail partners in need of valuable data. The redesigned logo serves as a visual representation of the company name, with the ‘A’ character embodying uplifting and free-flowing motion. By dropping the word ‘Rewards’ from the name, Airtime emphasizes the concept that everyday moments can be rewarding, fostering a deeper connection with its users.
Transformation as the Driving Force
Grant Wills, founder and creative director at ODA, emphasizes the underlying theme of transformation in Airtime’s rebranding process. The design system aims to evoke joy and turn ordinary experiences into extraordinary ones. By engineering this concept into the assets, Airtime showcases its commitment to seamless expansion and innovative solutions.
Bottomline
Airtime’s collaboration with ODA Branding marks a significant milestone in its journey to redefine its brand identity and become a mobile life companion. By embracing a holistic mobile lifestyle approach and blurring the boundaries between experiential tech, fintech, and everyday moments, Airtime positions itself at the forefront of seamless tech innovation. Through its reimagined visual identity and commitment to transformation, Airtime aims to create rewarding experiences for its members and valuable partnerships with retail partners. As Airtime expands its reach and continues to innovate, it remains dedicated to enhancing the connection between users, beloved brands, and the world of mobile technology.
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