BBC Earth, the umbrella brand for BBC Studios‘ natural history and science content, has been a global sensation with its riveting documentaries. BBC Earth is now taking a confident step forward by launching a bold new logo that celebrates its success and promises even more captivating content for viewers.
A New Look for BBC Earth
BBC Earth is renowned for its captivating content, taking viewers on an exhilarating journey of discovery. From exploring the microscopic world of tiny creatures to the boundless expanses of space, BBC Earth has been a beacon of knowledge and wonder. It now aims to further this mission by unveiling a new look and feel for its brand, developed by the award-winning BBC Studios Creative team.
The creative refresh celebrates the premium brand and features hit content broadcast globally, including Blue Planet II, Frozen Planet II, and The Green Planet. It also looks ahead at future BBC landmark series like Planet Earth III launching this autumn.
A Window to the World: The Core Idea
The suite of new logos and assets elevates the circular device that has been synonymous with the BBC Earth brand. It represents a ‘Window to the World,’ symbolizing the Earth and all its extraordinary wonders. By immersing viewers in awe-inspiring moments, BBC Earth creates an emotional connection and broadens their perspective, fostering a deeper appreciation for our planet and its diverse ecosystems.
“We wanted to elevate the heritage of the circular device within the current brand, to give it real purpose and dimension,” explains Nick Meikle, executive creative director at BBC Studios Creative.
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The visual mechanic seeks to bring spectacular stories into our homes, creating an emotional connection to our planet and connecting us to the world at large. The brand refresh also allowed the unifying of the visual language across all touch points from this central idea.
By keeping graphical elements minimal, it brilliantly achieves its goal of letting the colorful, high-definition imagery from its hit shows speak for themselves and tell their own story.
A Billion-People Phenomenon
BBC Earth’s nature documentaries, including the mesmerizing Planet Earth II, have a magical quality that has captivated over a billion people worldwide, making them some of the highest-rated tv shows of all time. The passion and dedication of the filmmakers are palpable as they go to great lengths to capture unprecedented animal behaviors and landscapes in breathtaking detail. This results in miraculous HD footage that provides an immersive viewing experience, making you feel as if you’re right there alongside the animals, connecting you to the natural world. Unlike any other, BBC Earth has captivated global audiences with its gripping portrayal of the world’s biodiversity up close. It has reshaped the nature documentary landscape and touched the hearts of viewers across continents and generations. These documentaries clearly have a special power to inspire awe and ignite a deeper appreciation for our living planet.
Visual Distinction and Global Rollout
Starting from September 14th, BBC Earth will gradually introduce its visually distinctive and unmistakable new look across all platforms. The brand’s breathtaking imagery from its shows will take center stage with the help of a minimalistic logo design, which effortlessly conveys the stories they tell. This ensures that the BBC Earth brand remains captivating, recognizable, and impossible to miss.
Final Thoughts
BBC Earth’s recent rebrand highlights its unwavering commitment to delivering exceptional natural history and science content. The brand’s new logo is captivating and invites viewers to embark on a journey exploring the infinite wonders of the world – from the tiniest creatures to the vast expanses of space. As BBC Earth continues to evolve, it remains dedicated to its mission of providing immersive and breathtaking experiences that have a lasting impact on audiences around the globe.
