Considering the traits of modern business and future, after holding on to 40 years the global consumer electronics leader announced a rebrand today. Along with the reordering of the website, Belkin expanded its kind to betterment in the visual language and other aspects of it. The novel look of the brand offers enhanced navigation and interaction with more captivating content with personalized experience to the consumers.
In the beginning the brand came up with the peripherals market considering the requirement of the users with the devices they had and to attain the most out of it. Belkin’s elegant and innovative solutions stay impressive by going deep into consumer insights and knowing the character of their interaction towards tech.
Being a design-, human-, community-centric organization Belkin sincerely cares about the quality they offer along with caring for the planet, community, access to education and health care. They also intend to grow with technological evolution with the current trend.
“This evolution in our brand positioning and visual identity is no different. The thoughtfulness and intentio involved perfectly represents our hopes and dreams for Belkin’s future. “says Steve Malony, CEO of Belkin.
Even in between the infinity competitors, Belkin tightly fixated its space when it comes to innovative product design and corporate social responsibility which initiates sustainability with community.
Belkin’s key milestone includes reduction of carbon emission and fully eliminating single use plastics. Along with the above they also hold the achievement of reducing greenhouse gasses from 2009-2021 up to 64%. Removing clamshell packaging from the products and replacing plastic material with recycling material also stands as an unavoidable achievement while climate change is experienced face to face.
The rebranding aims mainly to the consumers by making their way more productive and easy.
“We approached this rebrand with empathy to our consumers’ needs and wants to re-articulate our purpose, principles, and personality. This was approached through a rigorous process of listening and systematic balancing of the equities of our past, present, and future. Our continued signature is our commitment to designing quality and innovative solutions that empower people’s potential to achieve more with their everyday passions,” said Wesley Kim, vice president of marketing.
Belkin and accessories market leaders providing power, protection, productivity, connectivity etc designed in southern California were they have been selling it over 50 countries around the world. By merging with Foxconn interconnect technology they strengthened their global influence.