Envato, the global hub for digital creative assets and templates, has unveiled Envato’s dynamic new identity, marking a transformative shift in its presence within the creative marketplace. This comprehensive update encompasses a new logo, website, and overall brand identity, signaling a strategic transformation that goes beyond mere aesthetics. With the renewed identity, Envato is poised to enhance its platform further, and they’re kicking things off with a vibrant new identity. Let’s explore more about this exciting rebrand.
A New Chapter in Envato’s Journey
This rebranding initiative coincides with Envato’s recent acquisition by Shutterstock, Inc., marking a significant milestone in the company’s evolution. The timing of this visual and functional overhaul symbolizes not just a fresh start but a strategic positioning for future growth and innovation in the digital creative space.
As Envato steps into this new era, it reaffirms its commitment to fostering creativity and supporting its global community of digital artists, designers, and creators. The rebrand stands as a testament to Envato’s adaptability and forward-thinking approach in the ever-evolving digital landscape.
A Fresh Logo That Sparks Creativity
At the heart of the rebrand is Envato’s new logo, which embodies the essence of creativity. The logo features a ‘Creative Spark’ symbol represents energy and dynamism, while the ‘Dynamic Dot’ signifies the individuality of creators making their mark in the world. The company’s signature green has been reimagined with a bolder, brighter hue, accompanied by new complementary colors like Jalapeno, Soft Serve, and Dark Bubble Gum, all of which scream energy and passion.
Kelsie Rimmer, author of the Envato blog, describes the journey to the new design as a labor of love—twelve sketchbooks and fifteen markers later, the team landed on a logo that resonates with both the brand and its community.
A Collaborative Effort
The rebrand was a collaborative effort between Envato’s in-house team and members of its creative community. Norwegian-based designer Milos Mitrovic played a key role in designing the new wordmark and brand typeface. Envato has also introduced a custom sonic identity created in collaboration with New York-based composer K. Sparks.
Community-Driven Design
What sets this rebrand apart is its collaborative nature. Envato harnessed the talent within its ecosystem, bringing together in-house creative teams and contributors from the platform community. This approach showcases the caliber of talent Envato nurtures and reinforces the brand’s commitment to its creative network.
Noelle Kim, Envato’s Chief Marketing Officer, sheds light on the process. “We aimed to capture the essence of our vibrant community in this rebrand. By collaborating with platform contributors like Milos Mitrovic for logo design and K. Sparks for sonic branding, we’ve created an identity that resonates with the energy and innovation of our users.” he stated.
Enhanced User Experience
The rebrand extends beyond visual elements to include a revamped website. This new digital presence boasts modernized UI and enhanced UX, creating a more intuitive and cohesive journey for users. From initial inspiration to finding the perfect creative assets, the new site is designed to streamline the creative process.
Enhancing the Creative Subscription Product
The new brand identity will be rolled out across the platform, with a focus on enhancing and further strengthening its creative subscription product. Envato’s website has been redesigned to offer an improved user experience and a more cohesive creative journey for its users.
Bottomline
For creatives around the world, Envato’s transformation signals exciting possibilities and a renewed dedication to providing top-tier resources and inspiration. Envato is poised to lead the charge as the digital creative industry continues to evolve, empowering its community with innovative tools and a reinvigorated brand presence.
Read More: Evolving with Style: How the Vans Logo Adapted to a Changing World?
