Exotel, a leading consumer dialogue platform in emerging markets, has recently unveiled a new brand identity with a fresh logo and catchy slogan. The rebranding highlights the company’s dedication to providing end-to-end solutions for customer engagement and its expanded reach in the CX (Customer Experience) market. The new logo emphasizes the phonetic ‘x’ and incorporates six distinct colors to communicate the company’s ideology of continuous connectivity.
Let’s take a closer look at the new branding, Exotel’s expanded offering in the CX landscape, and how they are creating harmonious movements across customer conversations.
New Brand Identity
Exotel’s new logo emphasizes the phonetic beginning of ‘x’ in Exotel in six different colors with a refreshed appearance. The dynamism in the shape of ‘x’ is also incorporated into the brand graphics with a free-flowing shape that conveys Exotel’s approach towards seamless connectivity.
New Tagline: “Like a Friend”
To accentuate its ability to create harmonious movements across customer conversations, Exotel has devised its new tagline, “like a friend.” This tagline represents the company’s approach towards building customer conversations where every engagement picks up from the previous one, enabling enterprises and their customers to talk, listen, respond, and connect like friends.
Expanded Offering in the CX Landscape
With the combined synergies between Exotel, Ameyo, and Cogno AI, Exotel has evolved from being a cloud telephony operator to a connected customer conversation platform that delivers CX-like a friend – at unprecedented scale, speed, and ubiquity. The new Exotel brings together an omnichannel contact center, Communication API suite, and Conversational AI on one powerful platform.
Rapidly Expanding Serviceable Addressable Market
Exotel’s connected customer conversations have increased to 70+ million every day for more than 7000 businesses across India, Southeast Asia, the Middle East, and Africa. The company recently expanded its full-stack offerings to the Indonesian and UAE markets. Furthermore, Exotel has expanded its unified customer conversation platform with the recent launch of ExoMind chatbot builder powered by GPT-4 and Ameyo XTRM, an industry-first, cloud-based omnichannel contact center.
Strategic Partnerships with Hyperscalers
Exotel is also poised to harness major partnerships with hyperscalers. By integrating IP-PSTN with the hyperscalers’ infrastructure, Exotel creates a robust, secure, and connected customer conversation platform. This synergy provides Exotel with the resources to rapidly scale its solutions, meeting the demands of businesses in dynamic, evolving markets. Mixing traditional telephony and advanced IP-based technology will provide customers with flexibility, scalability, and cost-efficiency.
Overall, Exotel’s rebranding showcases its commitment to delivering CX at enormous scale and signifies an exciting future for the company and its customers. With its potent platform and alliances with hyperscalers, Exotel is well-positioned to grow its products quickly and meet the needs of companies operating in rapidly shifting markets.
