Freepik, the world’s largest platform for audio-visual resources, has unveiled a new brand identity and positioning to reflect its commitment to accessibility and continued growth. Read on to learn more about Freepik’s remarkable journey to revamp its brand identity and positioning.
Updated Logo Symbolizing the Power of Ideas | Freepik
The most noticeable change is Freepik’s updated logo. It now features an exclamation point in place of the “i” in Freepik to represent the power of ideation. The flagship blue color is retained but new hues of Mediterranean green and Malaga red have been added to nod to Freepik’s Spanish origins.
Refreshed Branding for the AI Era
As AI continues disrupting creative industries, Freepik sought to reposition itself as an AI-powered creative enabler. The new branding aims to reflect Freepik’s growth and future readiness.
Enhanced User Experience
The rebranding, created in collaboration with award-winning creative agency, Partners in Crime is in line with the rebrand’s focus on accessibility, Freepik has also improved its user experience. Updates include faster browsing and a smoother, more pleasant experience finding audio-visual resources.
Consolidated Parent Branding
Previously known as the Freepik Company, the parent brand has been consolidated simply as Freepik. This change emphasizes the popularity of Freepik’s flagship platform. The efficient teamwork of the Partners in Crime, on the rebranding resulted in a contemporary, inspiring new identity.
A Decade of Evolution For FreePik
Freepik has been around for ten years and has come a long way. It started as a dream back in 2010 and now it’s a huge success. It has 580 employees, more than 52,000 people contributing, 850 people working as freelancers, and 100 million people using it every month. But even with all the growth, the main goal of Freepik hasn’t changed – to give people from all backgrounds the tools and resources they need to make their ideas a reality.
The company’s CEO and Co-founder, Joaquin Cuenca Abela, expressed this sentiment, “We needed a brand identity that would represent our success but also our commitment to our roots. We now have that.”
Freepik’s rebranding is more than just a visual overhaul. It empowers creativity worldwide with fresh branding and accessible innovation. Its commitment to empowering creators and unlocking their best ideas is reaffirmed through the rebranding. With a faster and slicker interface, Freepik is ready for the next generation of creative innovation.