Glassdoor, the leading job and recruiting site, has refreshed its brand identity and product experience to emphasize the power of workplace conversations. The rebrand coincides with Glassdoor’s new mobile app and website focused on fostering transparent discussions between professionals. Let’s read more about the rebrand.
Fostering Community and Conversations
For over 15 years, Glassdoor has provided authentic workplace insights to empower career decisions. With the launch of the new Glassdoor app and desktop experience, users can now seamlessly navigate between insights, jobs, and workplace conversations, facilitating real-time networking, advice, and connections on various work-life topics. The new Glassdoor experience facilitates networking and advice-sharing, leaning into the idea that “your work people are here.”
The rebrand, developed in partnership with brand agency Koto, encapsulates through the tagline “Where work talk gets real,” the essence of the platform as a space for authentic and meaningful conversations about work experiences. The visual identity and product design emphasize the relationships and community formed throughout one’s career.
Revitalized Brand Elements
Koto gave Glassdoor’s logo and visual identity a modern makeover. The new logo features quotation marks representing conversations surrounding the bold wordmark. Custom typeface ‘Glassdoor Sans’ injects friendly geometric styling.
Illustrations from Josep Puy visualize collaboration and diversity. Icons stay ‘open’ through missing pixels, reflecting Glassdoor’s transparency. Infographics showcase data insights. Koto’s motion design takes inspiration from the interactive product experience.
An Inclusive Process True to Company Values
Throughout the rebranding journey, the Koto and Glassdoor teams have embraced an inclusive design process, staying true to Glassdoor’s values of transparency and collaboration. Koto curated a creative overview after each presentation to share with the wider Glassdoor team using its new community features. This ‘Glassdoor Open Design’ forum encouraged discussions and revealed valuable feedback from Glassdoor employees and members of the design community alike, fostering engagement and maintaining transparency throughout the entire rebranding process.
Final Thoughts
Glassdoor’s rebranding journey marks a significant transformation for the platform, unlocking a brand identity as powerful as its new product offering. With Koto’s strategic positioning and visually captivating design elements, Glassdoor now stands as a thriving community for authentic workplace conversations. Their rebrand cements Glassdoor as a go-to community for workplace transparency. With its refreshed brand identity that celebrates workplace connections, Glassdoor is empowered to own its next growth phase providing a healthier and more transparent work environment for all professionals. As the world embraces the new Glassdoor, we celebrate its evolution and eagerly anticipate the positive impact it will have on millions of careers worldwide.
