GuestReady, a London-based short- and mid-term property management company, has unveiled its new brand identity. The rebranding follows the company’s rapid growth post-recovery from the Covid-19 pandemic and reaffirms its commitment to making short stays a better experience for everyone, everywhere. The new logo, color palette, and tone of voice have been designed to reflect GuestReady’s mission of providing exceptional experiences in the property management space.
A Brand Identity Reflecting Commitment to Exceptional Experiences
The new logo, designed by Lovework Studio, features an abstract “G” composed of shapes that symbolize windows and portals, opening up possibilities and experiences for guests. The updated color palette is described as warm and inviting, reflecting the urban and rural areas where GuestReady operates.
The company’s updated tone of voice emphasizes efficiency, celebrates details, inspires exploration, and conveys trust, creating a sense of warmth and hospitality. The new website design will bring everything together and highlight the company’s positive new direction.
The Impact of the Rebranding
Through its rebranding initiative, GuestReady reaffirms its core mission of making short stays a better experience for everyone, everywhere. The company continues to provide exceptional experiences for customers, while also expanding its services and capabilities in the property management and alternative hospitality industry. GuestReady’s rebranding aims to solidify its position as a leader in the industry, building on its existing success.
GuestReady is currently active in seven countries in Europe and the Middle East, including popular tourist destinations such as London, Paris, Lisbon, Madrid, and Dubai. Its range of services, from property management to guest support, helps property owners maximise revenue and provide travellers with unique, high-quality accommodations.
Long story short, GuestReady’s new brand identity is a testament to the company’s growth and success in the property management and alternative hospitality industry. The rebranding aims to solidify GuestReady’s position as a leader in the hospitality industry and to continue providing exceptional experiences for its customers. The new logo, color palette, and tone of voice have been designed to reflect GuestReady’s mission of making short stays a better experience for everyone, everywhere. Lovework Studio’s energy and experience made it the perfect match for GuestReady’s transformation, resulting in a brand identity that captures the essence of the company’s mission and will undoubtedly support its continued growth and success.
