Havas has revamped its visual identity for a modern look that is in line with its global strategy, meaningful, and easier to navigate for clients. It realized its new look with Conran Design Group for a unified brand that is powerful, iconic, and timeless, to better reflect the group’s integrated model and further establish its unique positioning around meaningfulness and entertainment.
Yannick Bollore, Chairman and CEO of Havas, said the agency is unique in being the most integrated, meaningful, and entertainment-oriented group in the industry. “Our new identity is much more than a logo tweak. It reinforces our difference and gives us a competitive advantage by simplifying our service lines and highlighting our core values. It ensures we are treating our brand as a powerful, meaningful business asset and capitalizing on our integrated approach to deliver seamless, communications strategies that exceed our clients’ expectations.”
After two decades, #Havas has recently embarked on a significant milestone by revamping its brand architecture and giving a fresh new look to its brand identity. #Reveal #OneHavas #MeaningfulDifference #HavasProud @vivendi @ConranDesign pic.twitter.com/YOtsiLBNgO
— Havas (@Havas) June 13, 2023
Thom Newton, Global CEO of Conran Design Group, said making the Havas brand a meaningful business asset, meant addressing two fundamental challenges. “The first was to improve client-centricity by integrating the brand architecture system and optimizing the navigation of services. The second was to make the Havas brand truly distinctive through a new visual identity built around a characterful, modern logotype and signature assets that represent positive momentum.”
Newton believes the new visual identity and endorsement system will present all Havas networks and operating companies as “One Havas”, making the group more meaningful as a multiplier that adds value across the portfolio.
As part of its strategy, Havas is bringing all its branded networks and operating companies under one new, shared brand identity. It will amplify the true nature of Havas as a client-centric, creative powerhouse that is part of the Vivendi Group. The brand refresh elevates Havas’ offer and unlocks value for clients and talent alike.
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