Leath, a home gardening brand from Brooklyn, has unveiled a new retro identity that’s all about nostalgia and promoting their microgreen-growing technology for city dwellers. Let’s take a closer look at Leath’s new identity and how it reflects the brand’s commitment to microgreen-growing technology.
Grow Fresh, Nutritious Microgreens at Home with Leath
One of the main highlights of Leath’s rebrand is their flagship product, the Fieldhouse which features soft images, elegant packaging to bring the brand together in a way that is subtle, warm, retro-tinged, and forward-looking. The Fieldhouse is a kit that lets you grow your own microgreens right at home. It’s quick and easy – in just a week, you can grow and harvest your own fresh produce. Perfect for foodies and aspiring home growers who don’t have outdoor space but still want to experience the benefits of growing their own fresh produce.
A New Brand Identity Where Nostalgic Aesthetics Meets Technology
Leath’s new identity, made in collaboration with local creative studio Two Are, draws inspiration from Southern California’s 90s culture, with warm colors, hand-drawn illustrations, and playful typography. The vintage aesthetics are blended with contemporary monospace type, highlighting the brand’s innovative technology. With the help of Two Are, Leath has created a brand that is both nostalgic and modern, offering foodies and aspiring home growers the opportunity to grow their own microgreens and experience the immense nutritional value they provide.
The new identity features a combination of all-caps, mid-century style headline type, and a contemporary monospace type that highlights technology and details. The playful and loose hand-drawn lettering for the logo was inspired by the shape of microgreens as they grow, adding a personal touch to the brand.
Warm, retro color palettes and wavy, slightly trippy, illustrations are combined with a general feeling of nostalgia, drawing on touchstones as varied as Julia Child, souvenir T-shirts, Dieter Rams, and Public Broadcast Television. The result is a vintage aesthetic that perfectly matches Leath’s commitment to sustainability and slow food movements.
Final Thoughts
In conclusion, Leath’s collaboration with Two Are has resulted in a new retro identity that perfectly reflects the brand’s commitment to sustainability, slow food movements, and microgreen-growing technology. The warm color palettes, hand-drawn illustrations, and playful lettering have created a brand that is both nostalgic and modern, offering foodies and aspiring home growers the opportunity to grow their own microgreens and experience the immense nutritional value they provide. Leath’s new identity is a great example of how a brand can successfully communicate its values and products through design, and we can’t wait to see what other exciting developments Leath has in store for the future.
