Are teens not ready for the same learning opportunities as their slightly older colleagues? FutureSchool.AI says no and is aiming to challenge this notion with its future-focused branding. Offering entry-level courses in areas typically reserved for graduate-level students, FutureSchool.AI is a learning platform for teenagers aged 14-17 who have a keen interest in subjects like AI and Sustainable Environmental Efforts.
A Brand Identity for Future-Readiness
To reflect this mission of ‘future readiness’, FutureSchool.AI, developed an identity that would captivate its core teen demographic. Studio Alessia Oertel, a creative agency, was tasked with giving FutureSchool.AI this captivating brand identity. They delivered a vibrant, optimistic branding that departs from tradition to signal the platform’s boundary-pushing approach.
Let’s now take a closer look at some of the design elements that make FutureSchool.AI stand out.
Custom Motion ASCII Assets
With the aim of representing each of the courses offered through the platform, custom motion ASCII assets were used. For example, Communication Excellence is paired with a playful, pulsating megaphone. These assets make the visuals arresting and engaging for teenagers. These dynamic assets pair with the logo containing a greater-than symbol, representing the school’s scientific foundation and promise of progressive change. An energetic color palette of saturated primaries adds enthusiasm to the overall identity.
A Geometric Sans Serif and Humanistic Oblique Serif
The logo is paired with a geometric sans serif and humanistic oblique serif that suggest ‘modernity’ and ‘refinement’. The combination successfully intrigues and informs the core audience about the platform’s approach to learning.
A Non-Traditional Color Palette
While FutureSchool.AI strives for excellence, Studio Alessia Oertel departs from tradition through its choice of color palette. They used yellow, a color that evokes positivity and optimism, while mixing it with saturated primary colors that add vibrancy and enthusiasm to the brand. This combination creates a powerful brand identity that sets FutureSchool.AI apart from its competitors.
Bottomline
Overall, Studio Alessia Oertel succeeded in creating an identity for FutureSchool.AI that sparks curiosity in learning advanced topics. The vibrant and engaging rebrand makes the future feel exciting and accessible for teens. Through its innovative approach to online learning and captivating brand identity design, FutureSchool.AI is poised to change the way teenagers learn and prepare themselves for the future.
