LG Electronics, a leading global brand, has recently unveiled its new visual identity with a new logo and a GIF for digital channels. The company’s rebranding effort is aimed at reinforcing its ‘Life’s Good‘ proposition and enhancing customer engagement.
A New and Playful Visual Identity
LG’s new logo made up of the letters ‘L’ and ‘G,’ is designed to perform eight unique motions, including nodding, spinning, and winking. These motions symbolize the company’s commitment to innovation, warmth, and customer satisfaction. The logo‘s unique movements will be used across all of the company’s touchpoints, from digital channels to product packaging.
In the digital space, LG is using a GIF to engage with its customers. The GIF, which animates the new logo’s movements, is a fun and interactive way to showcase the brand’s identity and values. The company believes that the GIF will help boost customer interaction and increase brand awareness.
New Typeface for ‘Life’s Good’ Brand Slogan
LG has also developed a new typeface for its ‘Life’s Good’ brand slogan. The typeface is a modern and sophisticated design that will be used more widely as a brand asset in product packaging. The new typeface is intended to convey the company’s commitment to quality and innovation.
William Cho, CEO, LG Electronics, said, “Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which harmonically blends innovation and warmth. Implementing the new brand strategy, LG aims to become an iconic brand that resonates with consumers transcending generations and locations.”
Final Thoughts
LG’s rebranding effort is a smart move that will help the company reinforce its ‘Life’s Good’ proposition and enhance its customer engagement. The new visual identity, logo, and GIF are all designed to showcase the company’s commitment to innovation, warmth, and customer satisfaction. With its new visual identity, LG aims to become an iconic brand that resonates with consumers transcending generations and locations.
