Li3ib, a Kuwaiti sports app that blends digital convenience with social interaction, has undergone a dynamic brand refresh. Li3ib has evolved from a booking platform for football to accommodate a wide range of sporting facilities.
Hondo Studio helped the sports app with the new makeover. Maria Vioque and Fran Mendez, Hondo Studio’s Design and Art Direction, said the brand identity features a dynamic logo with bouncing points and friendly mascot illustrations. It reflects the platform’s inclusive approach to both amateur and professional sports enthusiasts. They highlighted that the bilingual design, with the playful visual elements underscoring passion for movement and accessibility, caters to Arabic and English speakers.
“The adaptable brand identity effectively communicates this growth while maintaining an approachable essence,” Hondo Studio said. “Through its cohesive visual language, Li3ib has established itself as a key player in Kuwait’s sports sector, bridging digital innovation with social joy of recreational sports.”
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