Larah, the opalware brand by Borosil has updated its brand identity and positioning to celebrate women’s choices and confidence. The new logo features a deep aubergine hue that represents self-assurance and confidence. The new packaging design is modern and stylish, reflecting the brand’s commitment to empowering women. It’s all about celebrating the power of choice and confidence. Let’s explore the rebranding, its emphasis on women’s choices, and its commitment to making healthy, savvy, and sustainable choices for their homes and loved ones.
My Home, My Way
With a focus on modern Indian women who are multitasking and striving for excellence, Larah is all set to empower and recognize their dedication through its new immersive experience. Larah’s theme, “My Home, My Way,” highlights the significance of women’s choices in creating a personalized and welcoming home environment.
Repositioning and Packaging Design
Larah offers a wide range of dinnerware and serve ware options to suit various occasions, each providing a happy and beautiful reflection of its users’ true selves. The brand has reworked its packaging design to be easily identifiable while on store displays. Customers can easily navigate and get what they want, as the packaging is standardized across ranges but differentiated to cater to various styles.
The brand’s new positioning is also about enjoying moments with its products. Whether it’s a cozy dinner with family or a celebratory event with friends, Larah offers products that are designed to reflect the personality and style of its users. With its commitment to sustainability and healthy choices, Larah’s products are perfect for modern Indian women who prioritize their health and the wellness of their loved ones.
Empowering Women and Recognizing their Dedication
Learn about Larah’s renewed commitment to empowering and recognizing the value of modern Indian women. Hear from Barnali Shankar, Senior General Manager (Marketing) at Borosil Ltd., as she shares the brand’s vision and values rooted in confidence, aspiration, and sustainable choices.
“We are extremely excited to reposition Brand Larah. We aim to recognize modern Indian women, their values, and their commitment to their homes and loved ones. Our brand values are rooted in confidence, aspiration, and sustainable choices. We are proud to play a part in empowering Indian women and recognizing their dedication.”
Understand how Larah plays a significant role in empowering women and appreciating their dedication to their homes and loved ones.
Final Thoughts
As Larah introduces its new brand identity and positioning, it offers modern Indian women a chance to celebrate their choices, showcase their personality, and make sustainable decisions for their homes. With a wide range of dinnerware and serveware options, Larah ensures that every occasion becomes a beautiful reflection of its users’ true selves. Stay tuned as Larah rolls out its changes in packaging design, point-of-sale displays, and online digital communication, all dedicated to empowering and recognizing the value of modern Indian women.
