On The Mark Consultancy is now ‘On The Mark Beauty’, marking a decade of existence in the travel retail and beauty sector. The firm was established in 2014 but its team has over 25 years of experience in the travel retail sector. Over the years, the company has developed connections and made inroads with premium beauty brands and travel retailers worldwide.
Mark Brewer, On The Mark founder, said they cover a multitude of categories from electronics and jewelry to beach accessories and fragrances. “At One The Mark, we make it our strategic direction not to do this,” he explained. “Beauty is our business, we focus on our core strength, we know the beauty and we do not work with imitator brands. From doing that, we have built up a successful business over the last 10 years.”
Brewer said the company has established itself as a leader in bringing innovative, niche beauty brands into travel retail. He shared that they have evolved by being able to spot independent beauty brands with exceptionally strong products. “We know what works well in travel retail as the team has extensive knowledge in the sector, and we want to make it easy for buyers to select our products. We have a formula – beauty is our business – and we stay in our lane.”
On The Mark Beauty has worked with well-established, and award-winning beauty brands, as well as dynamic newcomers with the likes of Egyptian Magic, Tan-Luxe, and ByTerry, among others. The company also worked with its brands to make sure that their product offerings align with their customer needs On The Mark Beauty collaborates with brands, creating travel-exclusive products such as Morphe Runway Ready Palette.
On The Mark Beauty brands offer credibility, innovation, and convenience.
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